A poor review or a negative review is no longer technically everlasting, but it can although live online for a very long term through important search engines like Google, facebook, twitter and yahoo which include Google. The good news is that there are different methods and strategies to control your online reputation and popularity. Many popularity and online reputation problems occur because one individual or a collection of individuals are not able to communicate or talk with the organization in an efficient manner and this, in turn, frustrate them and this becomes the reason that they take the help of the different social networking channels like blogs, grievance web sites, Twitter and Facebook to communicate indirectly with the organization or the firm.
There are many companies which are so busy with their daily routine that they fail to respond to the feedbacks and reviews of the customers and this leads the customers and the audiences to post negative comments about a company and its services. This affects the online reputation and recognition and this also results in an unintentional boycott of the agency by the customers. Several studies have also shown that evaluations can substantially have an effect on internet reputation and internet popularity, and this could also create a hassle in consequently earnings technology.
Thus in order to maintain your online reputation in the eyes of the audiences and maintaining a healthy and long term relationship with the customers the organizations must make it a point to communicate immediately with the individuals who tweet and give their opinions or views about your company and its services and the company must also reward them for doing so, by means of giving them chocolates or vouchers or any other gifts.Thus, the company must ensure that there is something to gain through the different social media website and that the audiences and customers will return frequently if they feel that they are an important part of the company and they are being heard.