How Social Media Marketing Can Make Your Business Operations Easy?
Updated on: 21/04/2022
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Social Media Marketing is a very potent method for businesses of all sizes for reaching the prospects and the customers. You might have noticed that your customers are already interacting with the brands via their social media handles. Thus if you are not directly speaking to your audience via the available social media platforms such as Twitter, Facebook, Pinterest and Instagram, then you are greatly missing out! Performing great marketing on social media can bring in remarkable success to your business, create devoted brand advocates and also drive leads followed by sales.
In this article, we will learn everything about social media marketing and how your brand can be benefitted from the social media presence.
Table of Contents
What Is Social Media Marketing?
Social Media Marketing, or commonly abbreviated as the SMM, is a form of internet marketing that includes the creation and sharing of content on the various social media networks for achieving your branding and marketing goals. SMM includes a plethora of activities such as posting the image and text updates, videos and several other content related to your brand and products that drives the audience engagement. Paid social media advertising is also crucial for the brand presence and drawing legit traffic.
Types of Social Media Marketing
Social Media Marketing or SMM can be broadly classified into two main types viz, Organic and Paid. In this segment, we will discuss what they are and how they are different from each other.
Organic Social Media Marketing
With organic social media marketing, you actually invest your effort and time for slower yet long lasting results. It is not much tightly focused, However, it can keep on working for you and your business over a long time span. It is crucial for your business to engage in the organic form of SMM in order to draw more organic traffic.
Usually, the organic SMM includes utilization of the free tools that are available via the various social media platforms for weaving a social community that regularly lets you interact with. The main objective of this kind of marketing on social media is to get the eyes of your peers in your content that in turn results in new leads, sign-ups, new clients or customer base and hence increasing the sales of your brand.
It can be stated that the organic SMM is both time and labour intensive but it does get you the desired results. After all, an advertisement might get you a potential customer who might like your Facebook page. But if they cannot find adequate things to explore on your Facebook handle as they click on it, you can take that customer in the lost list.
Additionally, the organic SMM has the power to stay far beyond that of the other form of SMM, paid SMM. Advertisements are run solely for a limited set of time but those links that you have shared in your tweets or posts connecting a valuable article on your website, keep getting shared. The best thing is that they keep on getting in and around the web for an indefinite period that will earn you leads for now, tomorrow or maybe for the next 5-10 years.
With this, one thing that you need to take into consideration is that receiving the best results from the organic SMM seeks for a clear and laid-out strategy. You will also have to engage your brand into multiple social media channels that will help it to deploy the quality, sharable and the strategically planned content. The primary aim is to keep the potential customers and/or the clients engaged.
Paid Social Media Marketing
With the help of paid social media marketing, you invest more in money rather than time and effort to gain a better chance of receiving fast results. The most important benefit of paid social is that you get an opportunity to define and target a specific set of audience with maybe carefully crafted ads that have been designed to engage all those people who might already possess an interest in your service or product.
As these advertisements can be optimized for a specific target audience, this will help you focus on those people that meet the specific demographic profile of your ads. This means that they are likely to click on your advertisement or might visit your website. This is a fact that the paid route is mostly with certainty to get you better and faster results than simply depending on the organic SMM.
A fact that you must keep a note on is that these days it is virtually impossible to receive great results utilizing only the organic form of SMM. If you are looking forward to getting more attention on your posts and hece growing your business, you are bound to invest in the paid social media.
As soon as your advertisement goes live on several social media channels, you can see that you have already started to get more clicks and visitors to your website. The paid social media marketing usually also has built in analytics. For example, the Facebook Insights that gives you the analytical information on your Facebook ads that makes it ideal for testing and launching the new services and products.
However, as with any paid advertising, there involves a small risk. There remains no absolute guarantee that you will experience a positive ROI. Without careful planning and research, the paid campaigns on social media can plateau. This is the reason for developing a strong strategy that is the key to gaining the potential benefits of paid social media marketing.
What Are The Benefits Of Social Media Marketing?
Knowing about the existence of social media marketing might push you to ask how to do social media marketing or focus more on social media marketing strategy. But most people fail to realize that they need to have a sound knowledge on the benefits of SMM before utilizing it. This segment is what you might not want to skip at all costs. There are a number of reasons why it is important for your company to use social media marketing. We have mentioned a couple of benefits that are most important for you to know.
Increasing The Brand Awareness
In 2018, there had been more than 3.2 billion people on social media worldwide. Owing to the heavy population on social media, it can be said that having an online presence especially on the various social media platforms and engaging with them on a regular basis has the potential to improve your brand awareness.
It is a fact that social media has been proven to boost brand awareness by driving in traffic engagement. Social engagement also includes a lot of things such as likes, comments, shares and re-posts or re-tweets. Social media branding is also effective in driving more traffic directly to your website. You can take advantage of this by including the direct links to your website in your bio, posts and profile.
You might often find some free social media marketing tools that might disguise the actual intention of them being used. Not everything comes free of cost and thus you would require a good social media company who can guide you better or do that part of your job offering effective results.
Generating Leads And Boosting The Conversions
Sharing and thereby promoting your products on social media is a pretty simple way to improve the lead generation, boost the conversions and then increase the sales as you are advertising to the people who have chosen to engage with you through following your account. There are a couple of ways to do so that we have stated below:
(i) You can create contests for your followers and visitors and let them participate on your social media profiles.
(ii) You can include the links to your website and offers in the “biography” section of your profiles.
(iii) You can host live videos to make the announcements regarding your products and furnish them with updates or the details about the interesting news of your company.
(iv) You can also go ahead and implement a social media marketing campaign on any one of your social media channels.
(v) You might also take interest in selling your products via your social media handles. For instance, you can enable the shop section of Facebook or the shopping feature of Instagram. These features permit your visitors and the flowers to click on the products that you have shared in the posts for viewing information like the price of the products, material and size. Next, the visitors might proceed to checkout via the platform and purchase the product directly from you.
Fostering Relationships With Your Customers/Clients
If you are connecting and engaging with your social media followers, you are actually taking a step forward in building long lasting relationships between them and your business. You can easily do this by conducting effective interactions with them on your posts and then responding to their queries and comments. You can also provide them with some help that they might need.
Additionally, you can also ask your followers some questions regarding your products, their pain points or even create small giveaways for helping you to build trust. All of these features help you to show how much you are concerned about their input and support.
Learning From Your Competitors
Social media is a unique way to keep tabs on your competitors. You can get an insight on their social media tactics, the products that they are promoting, the campaigns they are implementing or even the interaction level with their followers.
Social media permits you to have a clear look at what is and is not working for your competition. Therefore, it helps you to decide what you need to change or keep unaltered in regards to your company’s approach. Last but not the least, reviewing your social media accounts of your competitors can enable you to ensure your marketing stands out and is unique to your brand.
The Key Takeaways
Social media is infested with billions of people today. It is easy to see the reasons for the other businesses growing and how the marketers are implementing their social media handles for promoting their products and also engaging with their customers.
Although determining your company's social media course of action might seem pretty daunting at the initial phase, you can discard the feeling of being overwhelmed by deeply understanding the social media marketing trends. You should also make use of the resources that are available on this guide. You can also go ahead and take up an effective social media marketing course. So, without further ado, you need to start working on your brand’s social media marketing strategy today for increasing your follower count, improving the engagement and boosting conversions. We are also a top social media marketing agency who will take care of your social media handles and help you with growing your business.