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20/11/2021

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What Are The Video Marketing Trends For 2022 And Beyond?

Updated on: 07/01/2022

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The popularity of video in this marketing era has increased to a great extent. Thanks to mobile technologies and the advent of apps that has facilitated the increase of videos to a great extent. Audiences have started to understand and accept the importance of video in marketing. Here in this article, we will discuss the video marketing trends and strategies for 2022 and beyond. 

What Is Video Marketing?

If a picture is worth a thousand words then you can imagine the value of a video. That is the basis of video marketing. It is said to be a forward facing strategy of marketing that combines attractive videos into your marketing campaigns.  

Video marketing is used in everything from constructing customer impressions to your brand promotion, everything can be done by one video. Along with that, it can also be used to showcase customer testimonials, live stream events, and many more. 

How Video Marketing Works?

This is a very simple concept. Your brand creates videos that help you to promote your product or services in some way or the other. Also, you can create videos to spread awareness related to any prevailing issues. But one thing that should be kept in mind is that video marketing is data driven. There has to be sufficient data in your video to engage your customers. Apart from good graphics, it should carry information that your customers need. Through the below mentioned points you can arrange your video’s content:

  • First, allocate all your resources in one place. Make sure it carries all the information needed.
  • Tell your stories creatively and with interest. 
  • Always try to engage your customers by providing eye soothing graphics and great content materials. 

Advantages Of Video Marketing

There are many benefits of video marketing. Let us see the most important ones:

  • Video helps you to connect with your audience faster. The current audience now prefers videos to blogs. They are more comfortable in audio visual form than reading. 
  • Video helps to build great backlinks for your site. It is said to be an SEO gold mine.
  • Video enables information retention. If any customer hears something there is a 10 percent chance that they will remember that, but if he sees a video there is a 60 percent chance that he will remember. Visuals along with audio increase the retention power for any human. 

Now that you know what power video holds in marketing, let us have a look at the current trends in marketing video. The below mentioned marketing video trends are presently used in the market to a great extent. 

4 Video Marketing Trends For 2022 And Beyond

Above everything, the preference for ad video has risen over any other form of advertisement or marketing. To be on the top let us look at the most effective video marketing trends of 2022 and beyond. Here are the top 4 video trends that you need to consider. 

Super short videos

Let us start the video marketing industry trends with the idea of super short videos. This trend of super short videos was originated by Google back in 2016 with the launch of a 6 second bumper ad on YouTube. This trend was not just to grab attention for a shorter span but also to get used to the increasing trend of video and that shorter videos being created. 

And it is also true that maximum people watch any long ad on YouTube till they find the “skip” option. So there is no point in creating a long ad and that was when these super short videos became video marketing trends for 2022 and beyond. 

More Long Form Video Content

This may sound contradictory to the above mentioned trend. But there is a world of difference between video advertising and video content marketing. The aim of content marketing is to provide information to a target audience. So the video has to be entertaining and should have a value associated with it. And for this value people will want to watch the video for 3-5 minutes or even longer. This is among the video content marketing trends. 

Vertical Video

In video marketing trends for 2022 and beyond, vertical videos are here to stay. One huge shining sign is the giant growth in the concept of storytelling. Almost all social media are using this along with some huge publication houses. People watch so many videos on their phones that they do want to change their orientation. 

Vertical video does not involve changing the rule of storytelling, rather it becomes more available to everyone watching that. To create an impactful vertical video it is important to include a real person. This is basically a video in portrait format. 

Increases Social Media Video Ads

Let us have a look at new trends in video marketing. With the increased popularity of social media, there has been an increase in demand for videos in social media. Since more than 2 billion people across the globe use social media it is very easy for businesses to reach out to them. So social media platforms like Facebook and Instagram have provided businesses with immense space to advertise their videos and also make their video reach a large audience or in other words to the world market. This is a very important video ads marketing trend that you should take into account. 

Conclusion

By now you know the latest trends in marketing videos. Video offers customer content that can be easily navigated across a huge number of channels. From B2B to B2C videos are effective in answering all queries and better mode for understanding anything and retaining the information. So by applying the above mentioned video marketing trends or content marketing tips one can easily navigate through all the channels smoothly. Apart from the trends that have been mentioned above there are many other video trends that are slowly gaining popularity and one among them is video game marketing trends. 

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