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A paid media campaign is the campaign where you pay that includes PPC ads and remarketing as well. It is different from organic or search engine optimization because it is a medium for companies to promote their content through paid platforms. For example social media ads and display ads. Table of Contents What Do You Mean By Paid Media Campaign And Why Is It Important? 8 Steps For Your Pa...
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The popularity of video in this marketing era has increased to a great extent. Thanks to mobile technologies and the advent of apps that has facilitated the increase of videos to a great extent. Audiences have started to understand and accept the importance of video in marketing. Here in this article, we will discuss the video marketing trends and strategies for 2023 and beyond. Table of Conte...
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Social media defamation is a term used to describe a false accusation made against a person on social media platforms like Facebook, Twitter, LinkedIn, etc. Social media defamation is often termed “social media slander”. Though this term is technically misnomer since social media defamation is a written form of defamation that is posted on any platform it is Libel. Libel defamation refers to any d...
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Facebook and LinkedIn both can be called the powerhouse of advertising for businesses. However, the advertising potential of both these social media platforms is distinct from one another. Their advantages and disadvantages are also different from one another depending on the audience you are trying to reach. So let us find out which among the two is better for social media advertisement in the co...
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For a business to create a presence on the internet, content is the prime thing. Content or nothing. Content acts as the real heroes when it comes to digital marketing. In this article we are going to discuss content marketing definition, the importance of content marketing strategy, why we need content marketing tips, and a few strategies of content marketing that will blow your startup to anothe...
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